From VISAGE to Pason: Our Story

Visage Information Solutions was founded in 2006 with a mission to provide energy producers with easy-to-use data visualization capabilities that would inform decisions on how to enhance production, make operations more efficient and improve overall profitability. In the years since, the company has been an industry steward, partnering with clients to build an increasingly sophisticated discovery analytics product. Rebranded as Verdazo Analytics in spring 2016 and acquired by Pason Systems Inc. in January 2017, the company continues to navigate the leading frontiers of analytics and help clients across industries make smarter, faster decisions by revealing the hidden insights in complex data.

Our Team

Verdazo Analytics is a diverse group of forward-looking analysts and technical professionals with a collective passion for expanding the reach and possibilities of business-user-driven enterprise data analytics.


Bertrand Groulx


Bertrand is the President of Verdazo Analytics (formerly Visage Information Solutions). Over a 25-year career, Bertrand has worked in over 11 countries developing software solutions to help companies make smarter, faster decisions through visual data analytics. He enjoys developing partnerships with companies and individuals that share that passion. When he isn’t working you’ll find Bertrand serenading his wife and daughters on guitar or in his woodworking shop. Get Bertrand’s thoughts on data analysis on the Verdazo Blog.


Brad Benedict

Director of Software Development

Brad leads the development of the VERDAZO software and provides senior consulting expertise to the company’s clients. He has worked for Oil & Gas-focused software companies for the last 18 years. As a Product Champion with Schlumberger, Brad worked directly with major Oil & Gas companies in 12 countries. Brad spends most of his spare time coaching and volunteering with Little League Baseball and Minor Hockey, and spending time with his three children.


Ryan Bancroft

Software Architect

Ryan has been a Software Architect with Verdazo Analytics and its predecessor Visage Information Solutions for 10 years. In this role, Ryan is focused on making user-friendly software with the highest standards of design and architecture. Prior to joining Verdazo Analytics, Ryan worked at Merak/Schlumberger as a Software Developer. An avid traveler, Ryan once warmed up for a European cycling trip by riding his bike from Calgary to Montreal.


Deon Ball


Deon leads the Verdazo Analytics Database Development and Implementations team. He has 16 years of experience in upstream Oil & Gas software development. Prior to Verdazo Analytics, Deon was focused on software and database development at Merak. Deon holds a Physics degree from the University of Guelph. When not advancing his technical knowledge, Deon can probably be found watching hockey.

Kirk Graham

Director of Business Development

Kirk helps Verdazo’s Canadian clients identify opportunities for efficiencies and optimization using visual analytics. Kirk has a diverse background, including experience in startup technology, multivariate analysis (Medusa Medical Technologies, Evoco) and Oil & Gas business development (IHS). He’s renowned for his consultative, solutions-oriented approach to working with clients. He’s a longtime rugby player and skier and the father of two twin boys.

Ryan Bielefeld

U.S. Sales Manager

Ryan is Verdazo’s U.S. Sales Manager and leads its expansion into the U.S. market. Previous to joining Verdazo Analytics, he spent nearly five years in Account Management at Pason Systems, Inc. Ryan also works on integrating the Pason drilling data into VERDAZO software. In his leisure time, Ryan is an avid golfer, cyclist, and fly fisher. Ryan is married with three kids. He’s based out of Houston, Texas.

Tyler Schlosser

Chief Data Scientist

Tyler leads the Machine Learning Division of Verdazo Analytics, which is focused on delivering targeted and accessible Machine Learning solutions for Oil & Gas. He was previously with GLJ Petroleum Consultants, where he was Director, Economics & Risk. Tyler brings a background as a petroleum engineer, as well as over a decade of focus in the Machine Learning and Artificial Intelligence spaces. Tyler is married with two daughters and enjoys running, eating, traveling and setting his AI models loose on financial markets.

Our partners

Verdazo Analytics is focused on building partnerships with its clients, industry experts, and like-minded software and data vendors. Collectively, these relationships have long provided key inputs into the company’s intellectual and analytical development. We wouldn’t be here today if not for the people and companies we’ve worked with over the last decade.